Nature and Bloom is not a vendor of CBD products. It is instead a knowledge hub for all things CBD. It is a blog and information website that compares various CBD and cannabinoid products and then offers opinions and suggestions on how they perform.
The website has a detailed page that introduces the Nature & Bloom team to the readers and visitors. There are four contributing writers, two medical advisors, one editor who doubles as the head of marketing, and one marketing manager. The team is thus a small yet nimble one that manages to cover all the bases.
One of the most important features of the website is the two medical consultants. Their presence adds credibility to the articles published on the website. Since many cannabinoid topics overlap with health and medical applications, there is a necessity for professional oversight when wading deeper into the therapeutic effects of hemp and cannabis.
The website landing page is simple and occupied by their most popular articles. The articles feature eye-catching graphic design and artistic representations of concepts that draw the viewer in. Overall, the website does an excellent job of presenting a variety of articles and information in a way that is easy to access and navigate through.
Nature & Bloom boasts mentions in some mainstream media publications such as HuffPost and Forbes, along with industry favorites Wikileaf and Merry Jane.
The company’s revenues are directly connected to the products they mention in their comparison articles. The links are all affiliate links that lead to the respective brand’s website. This is a typical revenue stream for blogs and independent reviewers. However, one thing to note here is that the articles are mostly comparison articles that feature various affiliate-linked products.
That said, the companies selected for the comparison are well-established and have good reputations on the market. So the selection is a quality one, and the reviews go into functional details, describing the effects and other features. So, this is an excellent place to start for those looking for some information about the various kinds of CBD products and how they compare to each other.
The curated aspect of the website is the best feature for anyone interested to know more about alt-cannabinoids like Delta-8 and Delta-10. There are in-depth science-based articles that go deep into the workings of cannabinoids and what has been found so far through research. These provide a much-needed balance to the revenue-generating comparison articles.
The most popular articles are neatly and prominently laid out on the landing page. Most of it has to do with top Delta-8 products at the time of writing. These include pieces such as the Best Delta-8 Flower of 2022, which promises to include moon rocks and more in the review, and the five best Delta-8 THC Vape carts of 2022.
However, there are also educational articles like What is Delta-10 THC and how it is different from Delta-8 and Delta-9 THC. There are also brand-specific reviews, such as an article that compares the various vapes available from the famous cannabinoid company Binoid.
The website also covers less known cannabinoids that have only recently come into the market. These include HHC and THCP. Some articles detail the various effects and features of these novel cannabinoids that are only now entering the recreational market.
Most of these cannabinoids were previously only known by the scientists working on cannabis-related research projects. After the recent surge in interest in cannabinoids other than CBD and Delta-9 THC, cannabinoid labs started to dig up information about these rare cannabinoids and the methods for synthesizing them in the lab.
So there is a gap in the market that requires new information on these novel entrants, and Nature & Bloom is doing an excellent job of fulfilling that need.
These informative articles are very deep and detailed, especially the science-based ones. This shows that a lot of research and information gathering goes into the making of each article. A lot of important information is gathered into each piece so that it has an authoritative scope on whatever subject it is covering.
Thus it balances out all the product comparisons done with affiliate marketing links. It is a good resource on many commonly asked questions by people who are new to using CBD and other cannabinoids. Or even veterans who are confused by the new Delta varieties of THC and rare cannabinoids like CBG, CBC, THCP, THCV, and CBN.
The website does not have any feedback mechanism such as a reader’s section or commenting feature on individual blogs. However, given the depth of the relevant articles, it is likely that most visitors find the answers they were looking for.
Some of the products mentioned in the articles are available at special discounts when using the affiliate link provided by the website. This is often an excellent way to save on some products. Other than that, there are no dedicated sections for coupons or discounts.
Nature & Bloom mentions the lack of FDA investigation and the legal age requirements for such products. There is also a disclaimer notice at the footer of the website.
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